To create programs that will promote the GM brand for the collective marketing areas while allowing individualized dealership branding and improving sales.

Results by the Numbers:

  • Executed over 135 LMA Programs
  • Over 725 LMA Dealerships
  • 6.5 Million Customers Engaged
  • Average 35% Conquest Records Provided by Strategic Marketing per LMA Program
  • 1% Overall Average Response Rate
  • Over 28,000 Units Sold
  • 0.49% Purchase Rate
  • Executed Programs in 3 out of 5 LMA Regions
  • 8 out of 10 LMA’s Renew within 6 Months

Additional Results and Features:

  • Small and large volume dealerships both experience an immediate lift in leads/UPS/sales
  • The lift is experienced simultaneously across all LMA dealerships
  • Strategic Marketing manages the campaign up to the zone teams, agency reps and LMA President/Board
  • Localization and comprehension of each LMA market AGGSA
  • GM iMR approved
  • All messaging aligned with divisional brand standards
  • Full transparency reporting with ongoing program metrics provided to agency and dealerships with final sales match and ROI 15 days after program ends