Challenge:
To create programs that will promote the GM brand for the collective marketing areas while allowing individualized dealership branding and improving sales.
Results by the Numbers:
- Executed over 135 LMA Programs
- Over 725 LMA Dealerships
- 6.5 Million Customers Engaged
- Average 35% Conquest Records Provided by Strategic Marketing per LMA Program
- 1% Overall Average Response Rate
- Over 28,000 Units Sold
- 0.49% Purchase Rate
- Executed Programs in 3 out of 5 LMA Regions
- 8 out of 10 LMA’s Renew within 6 Months
Additional Results and Features:
- Small and large volume dealerships both experience an immediate lift in leads/UPS/sales
- The lift is experienced simultaneously across all LMA dealerships
- Strategic Marketing manages the campaign up to the zone teams, agency reps and LMA President/Board
- Localization and comprehension of each LMA market AGGSA
- GM iMR approved
- All messaging aligned with divisional brand standards
- Full transparency reporting with ongoing program metrics provided to agency and dealerships with final sales match and ROI 15 days after program ends
