About Strategic Marketing

Automotive Marketing
On A Whole New Level

Since 1995, Strategic Marketing has had the vision to develop innovative products and strategic partnerships to provide optimal growth for our clients. Our goal is to provide a fresh perspective to create a competitive advantage for client success.

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Core Values

Award-Winning Success

16-Time Winner

Dealer Voted – Best Direct Marketing Company

6-Time Winner

Top 50 Fastest Growing Company

9-Time Winner

Employee Voted – Best Place to Work


Ernst & Young Entrepreneur of the Year

3-Time Winner

Employee Voted – Top Work Places

An Industry-Leading Company Who Works With The Best

Out Of The Top 10 Dealer Groups
Out Of The Top 25 Dealer Groups
Out Of The Top 40 Dealer Groups

Strategic Marketing convinced me to try the empower program in June 2018. Since we implemented that program our service revenue has more than made up for the expense! We have consistently upgraded the spend on the program since we initially started. We couldn’t be happier!

Steve HardyGM, Fort Collins CDJR

I've been very pleased with Strategic’s results in 2021! in particular, I've noticed that once the inventory shortage hit we saw a drop in internet leads/sales but an increase in deals that were 100% attributable to Strategic. Hopefully, we can keep that going into 2022!

Timothy HammondBusiness Development Director, Ertle Subaru

Strategic Marketing has set the bar high for other companies to try and reach. The urgency at which their team attacks our campaigns, the ease of execution for the dealer, and the transparency of the results and data are unparalleled in the industry

John SpearryGM, Nissan of North Olmsted

Strategic delivers, they always make us feel as if we were their only client. Great results, and constant feedback during our events and after

Matt LaFontainePresident, Matt LaFontaine Automotive Inc.

Strategic Marketing has partnered with several of our dealerships and we’ve had great to stellar results each time. Our representative is straight forward and works diligently to help us gain new customers and real results with each of our strategic marketing events. Highly dependable!

Gwynn SlavikAdvertising Director of Blake Fulenwider Group

"Most Professional Group in the Business"

Cody LoweryPresident Intermark Agency

Strategic Marketing is simple, creative, gets customers attention, uses no gimmicks, and has a great staff to work with!

Brandon MorelandGM, Cowboy Dodge and Brandon Dodge

Strategic understands our marketing, they give us great marketing tools that create traffic.

Bob RiehlGM, Jim Riehl’s Friendly Chrysler Dodge Jeep Ram

NuCar recommends the Empower Platform to help drive traffic, leads, and service appointments to your dealership!

Tracy GellAdvertising Director, NuCar Chevrolet and NuCar Mazda

We Believe In Teamwork

Our goal is simple: we want to be the best. With over 29 years in business, we have found the perfect formula – it takes the Right Data, Right Message, and Right Process, and to make it all come together, you must have the Right People. We have done this by recruiting the best talent available, and as a team, we are unstoppable.

We Believe In Hardwork

We are determined. We know how to compete, but it’s not all fun and games. So we have a work-hard, play-hard attitude and have fun while working.

We Believe In Game-Changing Work

We strive to be different and challenge the norm. We ARE the game changers in this industry. We work with 9 of the Top 10, 18 of the Top 25, and 28 of the Top 40 Dealer Groups across the U.S.

We Believe In Corporate Responsibility

Engaging with our local community is a significant part of our company culture. As a result, we have participated in several programs, including the Special Olympics Plane Pull and the Louisville Sports Commission Corporate Games. In the spirit of being game-changers, we were proud to be crowned grand champions of the 2017 Corporate Games, 2017, 2018, 2019, and 2021 divisional champions, and 2022 overall and division tailgating champions!

A Work-Hard, Play-Hard Mentality

We set ourselves apart by maintaining a working environment that promotes creativity and excitement. Whether we compete at company cook-out challenges, Halloween costume parties, or March Madness Bracket contests, our employees take pride in our office culture.

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Meet the leadership team from Strategic Marketing!

Todd Strause


Todd Strause graduated from Western Kentucky University with a BS in Business Economics in 1992. Mr. Strause started his career in 1991, while in college, working for an automotive marketing firm. After graduation, he stayed on with the start-up where he helped to accelerate the growth of the business.

In 1995, Mr. Strause ventured out and started Strategic Marketing, Inc. Mr. Strause has served as President and CEO of Strategic Marketing for 25 years and has guided the business through different transformations over the years, becoming one of the most innovative and respected marketing companies in the automotive space.

Throughout Todd’s career, he has focused on leveraging the power of data to develop innovative products that help drive client success. Whether it’s running a business, developing marketing products or helping a client identify unseen opportunities, Todd’s belief that data is power and whoever understands the data wins in the end, has been a foundational guiding principle.

Mr. Strause has several accomplishments in his career, including being named a finalist for Ernst & Young “Entrepreneur of the Year”. In addition, under his leadership, Strategic Marketing has won numerous regional and national awards for growth and innovation, including being a multi-year winner of the Dealer Choice Award as the “Best” marketing company in the Automotive Industry, recipient of Louisville’s Business First Fast 50 Award and winner of the “Best Places to Work” in Kentucky.

Todd is also a member of several organizations, including the Direct Mailing Association (DMA), NADA Allied Member, Young Entrepreneur Organization (YEO) and Young President’s Organization (YPO).

Bill Tabor

President | Executive Vice President of Sales

Bill Tabor, a native of Louisville, KY, began his career in the automotive business with Ford Motor Company. After 8-years with Ford, his career path evolved, and he joined Strategic Marketing. Since joining Strategic in 2004, Bill has continued to grow and advance in his positions within the company.

His leadership and ability to build partnerships has led to his role as an Executive Vice President of Sales and the lead contact for several of our OEM Partnerships.

In 2023, Bill Tabor was awarded the position of President of Strategic Marketing. He will also continue his role as Executive VP of Sales.

He enjoys spending time with his wife of 24 years and his two daughters. When he isn’t busy remodeling his home, he is traveling to watch his daughters play collegiate field hockey.

Chuck Urevick


Chuck joined Strategic Marketing in 2013 with 25+ years of action-oriented, executive management experience. He has a broad range of experience leading Finance, Operations and Customer Service teams. Chuck brings a strong continuous improvement background and a keen customer centric focus to the organization.

Prior to joining Strategic, Chuck spent 10 years as the Vice President of Finance at Nashua Corporation. He also spent substantive time in operational management roles at Newell-Rubbermaid and Batesville Casket Company.

Chuck graduated with distinction from Centre College of Kentucky where he earned BS degrees in Financial Economics and Applied Mathematics. He later earned his MBA degree with a concentration in Finance at the Indiana University, Kelly Graduate School of Business.

John Getsov

Chief Client Director

John Getsov, is a native of Detroit, MI, and graduate of Michigan State University. He joined Strategic Marketing in 2015, charged with creating a division within Strategic to work exclusively with Tier II advertising associations and the agencies that represent them.

John's 30+ years of expertise in Sales and Client Services stems from a robust and successful background managing all aspects of Local Marketing Associations for Chevrolet, Toyota, and Subaru, as well as experience in Brand Support, Product Launches, Market Intel & Analytics.

John brings the skillset and comprehension of the structure/procedures/process that govern the local marketing associations. His ability to build lasting partnerships has been the precipice for the growth for both Tier II and Tier I OEM relationships and opportunities.

todd siegel

Todd Siegel

Vice President of National Accounts

Born and raised in Louisville, KY, Todd Siegel is one of our Vice President of National Accounts for Strategic Marketing. Todd began his career with us in 2010 and has achieved this role by consistently achieving his sales objectives and building strong relationships with dealers and his core customer target base.

Previously Todd worked for Coca-Cola for 13-years, where he achieved the role of Senior Key Account Manager by managing all key business indicators of sales and marketing for Coca-Cola’s largest customer. Later, Todd switched roles from selling to buying and became the Senior Category Manager for Beverages at Thornton Oil for 3-years.

Siegel holds an MBA in Business Administration as well as a BA in Business Administration from Bellarmine University. In his spare time, Todd enjoys working on his house, cooking, playing golf, and cheering on the University of Louisville Cardinals! Todd has two children. He likes to travel with his daughter to her club volleyball matches and watching his son’s track meets.

brian moeglin

Brian Moeglin

Vice President of Sales

Brian Moeglin, a native of Murphysboro, Il, joined Strategic Marketing in 2013 and currently serves as a Vice President of Sales. This position is achieved through his management, training, and building partnerships on a regional and national scale. He uses his education in data analysis to develop strong ties with dealerships.

Brian attended Southeast Missouri State, where he played collegiate baseball, which continued by spending 5-years in the minor leagues, as well as a stint in Europe. After his athletic career ended, he recognized the power in data analysis through the formulation and funding for a non-profit in NY, where he was instrumental in the approval of multiple grants. He then went on to manage a mitigation department for a well-known bank, where he helped guide them through the financial crisis that followed the 2008 collapse.

Brian is an avid sports fan, especially his Chicago teams, in particular, the Chicago Cubs. Brian loves spending time with his wife Suzy and his three children Jordan, Payton, and Dawson. The family can always be found together at one of their sporting events, or on the hiking trails around Louisville.

Torey Strause

Vice President

Torey Strause graduated from the University of Kentucky in 1993. Mr. Strause started his automotive career in sales for a Chrysler Dodge Jeep Ram dealership. He was quickly promoted to a Finance Manager, where he won several awards with Chrysler Service contracts, ranking among the top F & I managers in the region.

A few years later, Torey decided to pursue a career in automotive marketing and became a partner in Strategic Marketing. Torey has served as Vice-President for 25 years. He has become a respected expert in the automotive marketing field and provides cutting edge ideas, thought processes, and industry-leading data analysis.

Torey has been married for 20 years and has three children. He is a serious fan of Kentucky Wildcats Basketball and has several hobbies, including boating at the lake, exercising, and enjoying his kid sports activities (lacrosse, football, and cheerleading).

Janey McKenna

Vice President

Janey Mckenna graduated from Furman University with a Bachelor of Arts degree in Economics in 1987. She has been with Strategic Marketing since its inception in 1995 and has been Vice President for the past 25 years. Janey has since focused her career in the sales area of the company and has been a leader to others.

Janey has been consistently one of the top two sales producers over the last 25 years. She credits that success to her competitive athletic background and her ability to align herself with her clients and their needs.

Before Strategic Marketing, Janey played tennis both collegiately and professionally, where she later became Head Tennis Coach at Georgia Tech in Atlanta. In 1999 she was inducted into Furman University’s Athletic Hall of Fame, and in 2006 she was inducted into Kentucky’s Tennis Hall of Fame. Janey enjoys spending time with her family any chance she gets, especially when watching her daughter play collegiate field hockey. She has been married to her husband for 25 years and has three daughters.

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