About Strategic Marketing

Automotive Marketing
On A Whole New Level

Since 1995, Strategic Marketing has had the vision to develop innovative products and strategic partnerships to provide optimal growth for our clients. Our goal is to provide a fresh perspective that will create a competitive advantage for our clients success.

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Award-Winning Success

14-Time Winner

Dealer Voted – Best Direct Marketing Company

Finalist

Ernst & Young Entrepreneur of the Year

6-Time Winner

Top 50 Fastest Growing Company

5-Time Winner

Employee Voted – Best Place to Work

14-Time Winner

Dealer Voted – Best Direct Marketing Company

6-Time Winner

Top 50 Fastest Growing Company

5-Time Winner

Employee Voted – Best Place to Work

Finalist

Ernst & Young Entrepreneur of the Year

An Industry-Leading Company Who Works With The Best

9
Out Of The Top 10 Dealer Groups
18
Out Of The Top 25 Dealer Groups
28
Out Of The Top 40 Dealer Groups

Strategic Marketing convinced me to try the empower program in June 2018. Since we implemented that program our service revenue has more than made up for the expense! We have consistently upgraded the spend on the program since we initially started. We couldn’t be happier!

Steve HardyGM, Fort Collins CDJR

Strategic Marketing has set the bar high for other companies to try and reach. The urgency at which their team attacks our campaigns, the ease of execution for the dealer, and the transparency of the results and data are unparalleled in the industry

John SpearryGM, Nissan of North Olmsted

Strategic delivers, they always make us feel as if we were their only client. Great results, and constant feedback during our events and after

Matt LaFontainePresident, Matt LaFontaine Automotive Inc.

Strategic Marketing has partnered with several of our dealerships and we’ve had great to stellar results each time. Our representative is straight forward and works diligently to help us gain new customers and real results with each of our strategic marketing events. Highly dependable!

Gwynn SlavikAdvertising Director of Blake Fulenwider Group

"Most Professional Group in the Business"

Cody LoweryPresident Intermark Agency

Strategic Marketing is simple, creative, gets customers attention, uses no gimmicks, and has a great staff to work with!

Brandon MorelandGM, Cowboy Dodge and Brandon Dodge

Empower solidifies our monthly factory stairstep, it’s a no-brainer!

Carl VentsamVP, Moreland Automotive Group

We changed our marketing side of things quite a bit a few months ago. Empower is the one product we knew we wanted to keep due to the results we attain monthly.

Jake OdumBig O Dodge

Strategic understands our marketing, they give us great marketing tools that create traffic.

Bob RiehlGM, Jim Riehl’s Friendly Chrysler Dodge Jeep Ram

We have experienced positive sales and service growth with the implementation of Empower. The automation aspect is a true game changer. We have sold and serviced dozens of new customers who have never been to our dealership before. I can attribute $120,000 of additional gross in the last 4 months from Empower alone.

Eduardo MartorellGM, Lenoir City CDJR, Five Star Automotive Group

Empower has been a game-changer for our marketing! I spend a lot less money and sell a lot more cars with Empower while increasing market share while bringing lost customers back to the store. My average cost per unit sold is $107! Being a client of Strategic Marketing for 15 years, and this is the best product I’ve ever seen.

Trish DeMariaDirector of Advertising, Reedman Toll Automotive

NuCar recommends the Empower Platform to help drive traffic, leads, and service appointments to your dealership!

Tracy GellAdvertising Director, NuCar Chevrolet and NuCar Mazda

We Believe In Teamwork

Our goal is simple. We want to be the best. With over 25 years in business, we have found the perfect formula – it takes the Right Data, Right Message, Right Process, and to make it all come together you must have the Right People.

We Believe In Hardwork

We are driven. We know how to compete, but it’s not all fun and games. We have a work-hard, play-hard attitude and have fun while working.

We Believe In Game-Changing Work

Changing the Game is in our DNA. We strive to be different and challenge the norm. We have done this by recruiting the best talent available and as a team, we are unstoppable. We ARE the game changers in this industry – working with 9 of the Top 10, 18 of the Top 25, and 28 of the Top 40 Dealer Groups across the country.

We Believe In Corporate Responsibility

Being engaged in our local community is a major part of our company culture. We have participated in several programs, including the Special Olympics Plane Pull and the Louisville Sports Commission Corporate Games. In the spirit of being game-changers, we were proud to be crowned grand champions of the 2017 Corporate Games and 2017, 2018 and 2019 divisional champions!

A Work-Hard, Play-Hard Mentality

We’re setting ourselves apart from other companies by maintaining a working environment that promotes creativity and excitement. Whether we are competing at company cook-out challenges, Halloween costume parties or March Madness Bracket contests, employees take pride in our company office culture.

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Leadership

Meet the leadership team from Strategic Marketing!

Todd Strause

President/CEO

Todd Strause graduated from Western Kentucky University with a BS in Business Economics in 1992. Mr. Strause started his career in 1991, while in college, working for an automotive marketing firm. After graduation, he stayed on with the start-up where he helped to accelerate the growth of the business.

In 1995, Mr. Strause ventured out and started Strategic Marketing, Inc. Mr. Strause has served as President and CEO of Strategic Marketing for 25 years and has guided the business through different transformations over the years, becoming one of the most innovative and respected marketing companies in the automotive space.

Throughout Todd’s career, he has focused on leveraging the power of data to develop innovative products that help drive client success. Whether it’s running a business, developing marketing products or helping a client identify unseen opportunities, Todd’s belief that data is power and whoever understands the data wins in the end, has been a foundational guiding principle.

Mr. Strause has several accomplishments in his career, including being named a finalist for Ernst & Young “Entrepreneur of the Year”. In addition, under his leadership, Strategic Marketing has won numerous regional and national awards for growth and innovation, including being a multi-year winner of the Dealer Choice Award as the “Best” marketing company in the Automotive Industry, recipient of Louisville’s Business First Fast 50 Award and winner of the “Best Places to Work” in Kentucky.

Todd is also a member of several organizations, including the Direct Mailing Association (DMA), NADA Allied Member, Young Entrepreneur Organization (YEO) and Young President’s Organization (YPO).

Chuck Urevick

CFO/COO

Chuck joined Strategic Marketing in 2013 with 25+ years of action-oriented, executive management experience. He has a broad range of experience leading Finance, Operations and Customer Service teams. Chuck brings a strong continuous improvement background and a keen customer centric focus to the organization.

Prior to joining Strategic, Chuck spent 10 years as the Vice President of Finance at Nashua Corporation. He also spent substantive time in operational management roles at Newell-Rubbermaid and Batesville Casket Company.

Chuck graduated with distinction from Centre College of Kentucky where he earned BS degrees in Financial Economics and Applied Mathematics. He later earned his MBA degree with a concentration in Finance at the Indiana University, Kelly Graduate School of Business.

Mike Wagner

CIO

Mike joined Strategic Marketing in 2015, bringing 25+ years of experience in the global technology market with an emphasis on building “fit for purpose” software applications.

Over his career, Mike has co-founded and led software development at multiple global companies. Including Epicor Software, where he successfully build the company’s “Managed Services” division, contributing to Epicor’s revenue growth from $75 million to $500 million annually.

More recently, Mike has leveraged his experience and talents towards diligence efforts for Accel-KKR, a private equity firm focused on the mid-market technology space.

Mike graduated from Eastern Kentucky University, where he received a Bachelor of Science degree.

Eric Bass

Director of Sales Development

Born and raised in Brooklyn, New York, Eric Bass is the Training and Sales Development leader at Strategic Marketing. Bass is certified to deliver coursework from Huthwaite, Achieve Global, Wilson Learning, and Performance Dynamics.

For nearly 20 years, Bass has honed his skills for training, facilitation, and coaching by working with high-performance sales teams at Fortune 200 companies, including Humana, Cardinal Health, and Northwestern Mutual. In addition to his training and development experience, he spent four years as a Regional Sales Manager targeting the Midwest and Canada for a large packaging distributor.

Bass holds a Bachelor’s degree in Organizational Communication from Spalding University and a Master’s degree in Education, Corporate Training and Development, from the University of Louisville. In his spare time, he enjoys spending time with family, all music genres, playing guitar, and keeping fit.

bill tabor

Bill Tabor

Vice President of Sales

Bill Tabor, a native of Louisville, KY, began his career in the automotive business with Ford Motor Company. After 8-years with Ford, his career path evolved, and he joined Strategic Marketing. Since joining Strategic in 2004, Bill has continued to grow and advance in his positions within the company.

His leadership and ability to build partnerships has led to his role as a Vice President of Sales and the lead contact for several of our OEM Partnerships.

He enjoys spending time with his wife of 24 years and his two daughters. When he isn’t busy remodeling his home, he is traveling to watch his daughters play collegiate field hockey.

todd siegel

Todd Siegel

Vice President of Sales

Born and raised in Louisville, KY, Todd Siegel is one of our Vice President of Sales for Strategic Marketing. Todd began his career with us in 2010 and has achieved this role by consistently achieving his sales objectives and building strong relationships with dealers and his core customer target base.

Previously Todd worked for Coca-Cola for 13-years, where he achieved the role of Senior Key Account Manager by managing all key business indicators of sales and marketing for Coca-Cola’s largest customer. Later, Todd switched roles from selling to buying and became the Senior Category Manager for Beverages at Thornton Oil for 3-years.

Siegel holds an MBA in Business Administration as well as a BA in Business Administration from Bellarmine University. In his spare time, Todd enjoys working on his house, cooking, playing golf, and cheering on the University of Louisville Cardinals! Todd has two children. He likes to travel with his daughter to her club volleyball matches and watching his son’s track meets.

brian moeglin

Brian Moeglin

Vice President of Sales

Brian Moeglin, a native of Murphysboro, Il, joined Strategic Marketing in 2013 and currently serves as a Vice President of Sales. This position is achieved through his management, training, and building partnerships on a regional and national scale. He uses his education in data analysis to develop strong ties with dealerships.

Brian attended Southeast Missouri State, where he played collegiate baseball, which continued by spending 5-years in the minor leagues, as well as a stint in Europe. After his athletic career ended, he recognized the power in data analysis through the formulation and funding for a non-profit in NY, where he was instrumental in the approval of multiple grants. He then went on to manage a mitigation department for a well-known bank, where he helped guide them through the financial crisis that followed the 2008 collapse.

Brian is an avid sports fan, especially his Chicago teams, in particular, the Chicago Cubs. Brian loves spending time with his wife Suzy and his three children Jordan, Payton, and Dawson. The family can always be found together at one of their sporting events, or on the hiking trails around Louisville.

John Getsov

Director of National Accounts

John Getsov, is a native of Detroit, MI, and graduate of Michigan State University. He joined Strategic Marketing in 2015, charged with creating a division within Strategic to work exclusively with Tier II advertising associations and the agencies that represent them.

John's 30+ years of expertise in Sales and Client Services stems from a robust and successful background managing all aspects of Local Marketing Associations for Chevrolet, Toyota, and Subaru, as well as experience in Brand Support, Product Launches, Market Intel & Analytics.

John brings the skillset and comprehension of the structure/procedures/process that govern the local marketing associations. His ability to build lasting partnerships has been the precipice for the growth for both Tier II and Tier I OEM relationships and opportunities.

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