Empower: Automated Marketing Platform

Integration Analysis: Breaks down the Sales and Service transactions received and by communication type
Market Intelligence Map: Gives a visual of how you are penetrating the market
Segmentation Review: Displays the number of records available per segment type
Integration Report: Calculation of your DMS and what type of records are available

Automate Your Data Mining

EMPOWER is our automated marketing and data mining platform. It identifies opportunities in your DMS and outside your market through LogiX. This revolutionary platform communicates automatically to your lower funnel and other buying cycle opportunities. By using trigger points in your data, Empower can identify purchase behaviors for you. Then, it will send the right messages at the right time. Automating your marketing has never been easier.

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More revenue, less effort

Close sales at rates 4X more effectively than the NADA average

Empower generates actual in-bound quality leads versus your team searching through 1,000’s of long-shot opportunities.

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Since we implemented Empower in 2018 our service revenue has more than made up for the expense! We have consistently upgraded the spend on the program since we initially started. We couldn’t be happier!

Steve HardyGM, Fort Collins CDJR

We have experienced positive sales and service growth with the implementation of Empower. The automation aspect is a true game changer. We have sold and serviced dozens of new customers who have never been to our dealership before. I can attribute $120,000 of additional gross in the last 4 months from Empower alone.

Eduardo MartorellGM, Lenoir City CDJR, Five Star Automotive Group

Empower is the ultimate marketing tool! We spend our advertising dollars much more efficiently and we love the flexibility of targeting smaller groups of customers with specific messages.

Ryan GillGeneral Manager, Chesrown Chevrolet Buick GMC

We changed our marketing side of things quite a bit a few months ago. Empower is the one product we knew we wanted to keep due to the results we attain monthly.

Jake OdumBig O Dodge

NuCar recommends the Empower Platform to help drive traffic, leads, and service appointments to your dealership!

Tracy GellAdvertising Director, NuCar Chevrolet and NuCar Mazda

Empower solidifies our monthly factory stairstep, it’s a no brainer!

Carl VentsamVP, Moreland Automotive Group

Empower has been a game-changer for our marketing! I spend a lot less money and sell a lot more cars with Empower while increasing market share while bringing lost customers back to the store. My average cost per unit sold is $107! Being a client of Strategic Marketing for 15 years, and this is the best product I’ve ever seen.

Trish DeMariaDirector of Advertising, Reedman Toll Automotive

1-2

Average Purchase Rate - Not Response Rate

149

Average Cost Per Unit Sold

88

Average Cost Per Unit Sold - Previous Customers

223

Average Cost Per Unit Sold - Conquest Customers

628

NADA Reported Industry Average Cost Per Sale

Take a deeper look into each customer's path to purchasing

Several unique situations can occur during a customer’s journey. Typically, there is a 5-12 week time frame before a customer will make a decision. Empower is excellent at identifying triggers throughout a customer’s journey. It will deploy a tailored message using several methods.

Leslie’s Customer Journey | Total of 6 communications with 3 unique messages over a 2 month period

She is a current customer who had a higher interest rate, which created an unusually high payment. This was an excellent opportunity to retain her. By lowering her payment and using the service department, the dealership strengthened the relationship with her. This ended up producing two revenue streams for the dealership, and continued the communication by connecting after her service appointment.

Retain High Interest Customer

Create awareness of the opportunity with the customer

Recruit New Service Customer

Triggers a response with a service offer

Re-engage Post Service Customer

Triggers a response to trade-in and purchase a new vehicle

Ben’s Customer Journey | Total of 8 communications with 4 unique messages over a 3.5 month period

He is a previous customer that has not been back to the dealership for a couple of years. Re-establishing a connection was achieved through consistent but varied messaging. Each customer is different, so finding the right message to trigger a response can take time. In this case, two responses were triggered, resulting in a sales and service activity.

Re-engage Lost Customer

Beginning to re-engage the customer

Re-engage Equity Customer

Continues to establish re-engagement while informing the customer

Re-engage Lost Service Customer

Triggers a response with a service offer

Re-engage Post Service Customer

Triggers a response to trade-in and purchase a new vehicle.

Jennifer’s Customer Journey | Total of 7 communications with 3 unique messages over a 3 month period

She recently moved into the market, which created an excellent opportunity to recruit her with a service offer. The dealership continued the relationship by following up after the service visit and promptly sent her a sales offer, which caused her to respond. Now the dealership gained a new customer in their sales and service departments.

Recruit Conquest Customer

Triggers a response with a service offer

Re-engage Post Service

Establishes re-engagement following the service visit

Recruit New Sales Customer

Triggers a response to trade-in and purchase a new vehicle

CO-OP Approved Brands

Fully Automated Data Mining

Empower identifies opportunities within your DMS and your surrounding market area through LogiX. In addition, our 25+ years of marketing experience allows us to approach data mining from a true marketing perspective. As a result, Empower and our other platforms are producing the highest ROI in the industry.

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