Challenge:
To identify customers and conquest opportunities that may be in a position to sell or purchase a vehicle. Dealers are still looking for ways to build their pre-owned inventory without going to the auction, and now many are in a good position with new inventory and need to start moving it.
Solutions Implemented:
- Through our proprietary data and analytics system, LogiX, the dealerships’ records of data were cleaned and analyzed, and the high-value targets for each month identified and targeted. Through the intense cleaning process, we were able to eliminate records from the system that should not be targeted.
- To ensure our clients’ data is secure and easy to use, we have certifications with all of the top DMS providers.
- We have created customized, co-op-compliant Quick Strike campaigns to help increase the ease of business with us.
Results:
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- Non-luxury brand dealerships received an average response rate of 2.12%.
- With an average of 134 responses.
- With an average of 41 sales activities.
- On an average of 6,200 records.
- Luxury brand dealerships received an average response rate of 3.73%.
- With an average of 102 responses.
- With an average of 16 sales activities.
- On an average of 3,000 records.
- Non-luxury brand dealerships received an average response rate of 2.12%.
From the Client:
“Strategic Marketing has been instrumental with the success of our pre-owned vehicle acquisition. They know the importance of timing in the automotive space and they don’t waste time. They suggest and execute in a timely fashion so that our teams can move swiftly towards a successful month end.” — Marketing Director, Lyon Waugh Auto Group
