Challenge:
Create a long-term plan to produce consistent results in a market that was over-saturated.
Solutions Implemented:
- Integrated each dealership’s various databases and ran through Strategic Marketing’s proprietary data analytics system LogiX to clean, filter, and analyze the information. Strategic then identified the appropriate individuals to target, the timing in which to target them, and generated data set rotations for each dealership.
- Able to segment each dealership’s DMS to prevent overlapping into the other dealership’s databases.
- Devised a target game plan and strategy around messaging to increase responses that helped each dealership increase its market share.
Results:
- Strategic identified the high-value targets as well as the right number of mail pieces to send throughout the year, which significantly reduced wasted mail for the client.
- Total units sold per program doubled with less mail sent due to targeting the right people at the right time with the right message.
