Integration Analysis: Breaks down the Sales and Service transactions received and by communication type
Market Intelligence Map: Gives a visual of how you are penetrating the market
Segmentation Review: Displays the number of records available per segment type
Integration Report: Calculation of your DMS and what type of records are available
Automate Your Data Mining
EMPOWER is our automated marketing and data mining platform. It identifies opportunities in your DMS and outside your market through our LogiX analytics and data management platform. This revolutionary platform communicates automatically to your lower funnel and buying cycle opportunities. Empower can identify purchase behaviors and send the right communications at the right time using trigger points in your data. Automating your automotive marketing has never been easier.
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More revenue, less effort
Close sales at rates 4X more effectively than the NADA average
Empower generates actual in-bound quality leads versus your team searching through 1,000’s of long-shot opportunities.
1-2
Average Purchase Rate - Not Response Rate
149
Average Cost Per Unit Sold
88
Average Cost Per Unit Sold - Previous Customers
223
Average Cost Per Unit Sold - Conquest Customers
628
NADA Reported Industry Average Cost Per Sale
Take a deeper look into each customer's path to purchasing
In a customer’s journey, several unique situations can occur during a 5-12 week time-frame before a customer will make a decision. Empower is excellent at identifying those triggers and communicating a tailored message using several deployment methods.
Leslie’s Customer Journey | Total of 6 communications with 3 unique messages over a 2 month period
She is a current customer who had a higher interest rate, which created an unusually high payment. This was a great opportunity to retain her by lowering her payment and by using the service department to strengthen the relationship. This produced two revenue streams for the dealership and continued the communication by connecting after her service appointment.
Retain High Interest Customer
Create awareness of the opportunity with the customer
Recruit New Service Customer
Triggers a response with a service offer
Re-engage Post Service Customer
Triggers a response to trade-in and purchase a new vehicle
Ben’s Customer Journey | Total of 8 communications with 4 unique messages over a 3.5 month period
He is a previous customer that has not been back to the dealership for a couple of years. Re-establishing a connection was achieved through consistent but varied messaging and finding the right one that triggered a response. In this case, two responses were triggered, resulting in a sales and service activity.
Re-engage Lost Customer
Beginning to re-engage the customer
Re-engage Equity Customer
Continues to establish re-engagement while informing the customer
Re-engage Lost Service Customer
Triggers a response with a service offer
Re-engage Post Service Customer
Triggers a response to trade-in and purchase a new vehicle.
Jennifer’s Customer Journey | Total of 7 communications with 3 unique messages over a 3 month period
She recently moved into the market, creating an excellent opportunity to recruit her with a service offer. The dealership continued the relationship by following up after the service visit and promptly sent her a sales offer, which caused her to respond. Now the dealership gained a new customer in their sales and service departments.
Recruit Conquest Customer
Triggers a response with a service offer
Re-engage Post Service
Establishes re-engagement following the service visit
Recruit New Sales Customer
Triggers a response to trade-in and purchase a new vehicle
CO-OP Approved Brands
Fully Automated Data Mining
Strategic Marketing’s 25 years of Marketing experience allows us to approach data mining from a “marketing perspective,” not just a tool for data mining. Our results are producing the highest ROI in the industry. With Empower, our leads will Respond to you requiring Less Time, Less Effort, and generating More Revenue for your dealership.
Fully Automated Data Mining
Strategic Marketing’s 24 years of Marketing experience allows us to approach data mining from a “marketing perspective”, not just a tool for data mining. This is why our results are producing the highest ROI in the industry. With EMPOWER, our leads will Respond to you requiring Less Time, Less Effort and generating More Revenue for your dealership.
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