Take your campaigns further with an approved MarketCenter Supplier.

Strategic Marketing is proud to be a T3AC coop eligible MarketCenter Supplier. Being an approved supplier enables us to provide a seamless solution for Stellantis dealerships. In addition, we have taken the time to ensure that we have the latest brand requirements. As a result, our Stellantis campaigns will enable you to spend your marketing dollars much more efficiently. In addition, we have co-op-ready campaigns ready, whether you have a Chrysler, Dodge, Jeep, Ram, Fiat, or Alfa Romeo dealership.

We have developed exclusive analytics and data modeling to enhance lead responses to give your dealership a competitive edge. So no matter what kind of campaign you want to run, you are in the right place.

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Stellantis Appointment Driven Events Case Study

The Objective:

Create a 3rd party Appointment-Driven Event program for Stellantis to enhance their marketing efforts to increase sales of new Chrysler, Dodge, Fiat, Jeep, and Ram vehicles.

There were two main goals:

  1. To increase the effectiveness of the handling of inbound sales calls to the dealership
  2. Provide a more targeted marketing approach for a better customer experience

Solutions Implemented:

  • Utilized our proprietary Logix Data Analytics Platform to identify the best-in-market opportunities and find the best-performing conquest opportunities.

  • Used a NO GIFTS | NO GIMMICKS approach that had an average response rate of 1.42%.

  • Executed a multi-touch marketing campaign using three personalized direct mail communications and two email communications with four easy ways for the consumer to respond, resulting in excellent customer experience and quality leads.

  • Our VIP event call center handled all inbound sales calls during the campaign and created scheduled appointments, and identified unique actions required by the dealership that would develop into additional appointments and showroom activity.

  • Implemented our VIP appointment process to increase the consumer experience on-site and enhance the dealership’s image. Strategic provided on-site event activation and dealership training during the event for the VIP appointment process.

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