General Motors

Take your campaigns further with an approved GM iMR Turnkey Vendor.

Strategic Marketing is proud to be a GM iMR Turnkey Vendor. Being an approved vendor enables us to provide a seamless solution for General Motors dealerships. In addition, we have taken the time to ensure that we abide by the latest brand requirements. Partnering with us for your marketing needs enables you to spend your budget more efficiently. Whether you have a Chevrolet, Buick, GMC, or Cadillac dealership, we have co-op-ready campaigns ready for you.

We have also developed exclusive analytics and data modeling to enhance lead responses to give your dealership a competitive edge in your market. So no matter what kind of campaign your GM dealership is looking to run, you are in the right place.

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Innovative Campaigns That Move Your Dealership

Get started today! Contact us by filling out our form to be connected with your dedicated Strategic Marketing GM Headquarters representative.

You can also call us at (866) 984-1208 or e-mail us at: GMHQ@StrategicMarketing.com.

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GM LMA Programs Case Study

Challenge:

To create programs that will promote the GM brand for the collective marketing areas while allowing individualized dealership branding and improving sales.

Results by the Numbers:

  • Executed over 240 LMA Programs
  • Over 1,100 LMA Dealerships
  • 10.5 Million+ Customers Engaged
  • Average 25% Conquest Records Provided by Strategic Marketing per LMA Program
  • 1.2% Overall Average Response Rate
  • Over 46,500 Units Sold
  • 0.49% Purchase Rate
  • Executed Programs in 5 out of 5 LMA Regions
  • 8 out of 10 LMA’s Renew within 6 Months

Additional Results and Features:

  • Small and large volume dealerships both experience an immediate lift in leads/UPS/sales
  • The lift is experienced simultaneously across all LMA dealerships
  • Strategic Marketing manages the campaign up to the zone teams, agency reps and LMA President/Board
  • Localization and comprehension of each LMA market AGGSA
  • GM iMR approved
  • All messaging aligned with divisional brand standards
  • Full transparency reporting with ongoing program metrics provided to agency and dealerships with final sales match and ROI 15 days after program ends

Thanks to Our Partners at Agency 720

Sending a special thank you to Agency 720, our partnership has helped make our LMA program into what it is today.