Todd Strause graduated from Western Kentucky University with a BS in Business Economics in 1992. Mr. Strause started his career in 1991, while in college, working for an automotive marketing firm. After graduation, he stayed on with the start-up where he helped to accelerate the growth of the business.
In 1995, Mr. Strause ventured out and started Strategic Marketing, Inc. Mr. Strause has served as President and CEO of Strategic Marketing for 25 years and has guided the business through different transformations over the years, becoming one of the most innovative and respected marketing companies in the automotive space.
Throughout Todd’s career, he has focused on leveraging the power of data to develop innovative products that help drive client success. Whether it’s running a business, developing marketing products or helping a client identify unseen opportunities, Todd’s belief that data is power and whoever understands the data wins in the end, has been a foundational guiding principle.
Mr. Strause has several accomplishments in his career, including being named a finalist for Ernst & Young “Entrepreneur of the Year”. In addition, under his leadership, Strategic Marketing has won numerous regional and national awards for growth and innovation, including being a multi-year winner of the Dealer Choice Award as the “Best” marketing company in the Automotive Industry, recipient of Louisville’s Business First Fast 50 Award and winner of the “Best Places to Work” in Kentucky.
Todd is also a member of several organizations, including the Direct Mailing Association (DMA), NADA Allied Member, Young Entrepreneur Organization (YEO) and Young President’s Organization (YPO).