©Enhanced CLLVP
Strategic Marketing, Inc. has designed CLLVP, an award winning direct marketing program, to enhance
subprime/non-prime finance profit levels. This unique methodology is based on a philosophy that
allows our dealers to touch their customers several times within a 30 day period.
CLLVP was specifically designed to increase profit levels and closing percentages, increase your
market share, provide unique identification for each prospect, track your leads, analyze your data,
and record your sales.
If you are looking for the next generation of sub-prime/non-prime finance programs, this system is
perfect for your dealership!
Imagine having quality leads respond to your organization everyday wanting you to sell them a vehicle.
Is it true? Not only is it true, but thousands of dealers have experienced this new generation of
direct marketing.
CLLVP is the right choice, PERIOD!
The Difference is in the List
This program’s success starts with the right list and combination of list filters which are developed according to your
store’s needs and financing capabilities. With over 17 years of experience focusing on automotive direct marketing, we
have created specialty lists to generate higher responses using Equifax data and Discharged Bankruptcies.
The Right Message
We have designed a series of letters which have been copy written to create uniqueness in your market. These letters will
motivate consumers to respond to your store. We believe your letter must look and feel official by combining the right
offers and creating right motivation for the customer. Our legal review team also reviews each letter to keep you as
compliant as possible.
The Right Response
Once the consumer receives the letter, they are encouraged and motivated to call our Automated Pre-qualification Hotline
Center. This unique system receives the customer’s call and immediately recognizes the name. The pre-qualification
process is then started. The consumer is informed of their pre-qualification amount and encouraged to respond to your
dealership by the deadline date to continue the credit process.
The Right Reinforcement
Our Credit-Line Verification Program (patent pending) has a unique follow-up system to maximize your results. All
“hand raisers” who have responded receive follow-up correspondence to confirm their pre-qualification amount,
thus reinforcing the program and the deadline dates. In any dealership, the correct follow-up can increase
closing and profit percentages drastically over the next 45 days!
The Proven Track and Lead Management System
Track your program using the valuable information supplied to assist you in managing your department. Use these exclusive
reports designed by Strategic Marketing, Inc. to increase closing percentages and maximize your profits.