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Digital Marketing

COMBINING GAME-CHANGING DATA ANALYTICS WITH MULTI–CHANNEL COMMUNICATIONS

 

At Strategic Marketing, we pride ourselves on being the experts in Automotive Data Mining and Marketing.  For over 23 years, we have been partnering with automotive dealers and OEMs providing marketing solutions that are results driven and ROI focused.

 

Digital technology has created a revolution around how consumers shop for vehicles.  This is where Strategic Marketing comes in.  Logix, Our proprietary Predictive Analytics and Data System, enables our automotive clients to identify and communicate with lower-funnel, in-market, ready-to-purchase prospects and current customers.  These communications drive traffic to your website generating more views, impressions and click throughs.  Recent studies show that direct marketing is the #1 driver to dealer’s websites.  In addition to identifying the right customer at precisely the right time, our platform delivers multiple impressions designed to generate hand raisers and ultimately new-vehicle buyers for our clients.

Video Enabled Email Campaigns

 

Take your marketing to the next level with video enabled email, the perfect complement to your direct marketing campaigns. Strategic Marketing has fused email marketing with customizable video capabilities to create a truly unique and effective way to engage with your potential buyers.

  • Customers who watch videos are 85% more likely to purchase
  • 65% of customers who view a video, click through to visit the retailers websites
  • 41% of actual auto buyers visited a dealership after watching an online video ad
  • Video landing pages increased conversion rates by 86% (a conversion rate is a lead where they asked for more information and converted into a lead through phone or email or request)

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