January 29, 2007

Strategic Marketing Integrates Black Book Data with Dealers’ Customer Lists to Create Customized Marketing Package

Gainesville, GA - National Auto Research, publisher of the popular Black Book family of vehicle appraisal guides, is pleased to announce that Strategic Marketing, Inc. has integrated Black Book used vehicle values and VIN information into their dealer marketing solutions.

Todd Strause, president of Strategic Marketing, commented “Since our inception in 1995, we have been providing dealers with cutting edge, high-tech direct marketing advertising programs. We already use our 12 step cleansing program to identify potential customers from the dealer’s own customer database, and the addition of Black Book’s used vehicle valuations will allow us to select potential customers that have a favorable equity position in their vehicles. The dealer can now pinpoint their customers who are in a good financial position to buy a new car, which will not only lower the dealer’s costs for direct mail by narrowing the prospect list, but will also provide the dealer with a steady stream of good used vehicles that he knows the history of.”

Bob Burnett, President of Black Book, said: “We’ve been an independent and unbiased supplier of timely and accurate vehicle values to new and used car dealers for more than fifty years and welcome any opportunity to better serve their needs. We’re very happy that our data will become an important component of Strategic Marketing’s dealership marketing solutions. In today’s highly competitive marketplace, dealers need every edge they can get. The ability to target existing customers who are in a favorable equity position will improve the dealer’s bottom line by helping them sell more cars and lower their overall marketing costs.”

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