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Strategic Marketing, Inc. has designed CLLVP, an award winning direct marketing program, to enhance
subprime/non-prime finance profit levels. This unique methodology is based on a philosophy that
allows our dealers to touch their customers several times within a 30 day period.
CLLVP was specifically designed to increase profit levels and closing percentages, increase your
market share, provide unique identification for each prospect, track your leads, analyze your data,
and record your sales.
If you are looking for the next generation of sub-prime/non-prime finance programs, this system is
perfect for your dealership!
Imagine having quality leads respond to your organization everyday wanting you to sell them a vehicle.
Is it true? Not only is it true, but hundreds of dealers per month are experiencing this new
generation of direct mailing.
CLLVP is the right choice, PERIOD!
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The difference is in the list
This program’s success starts with the right list and combination of list filters which are
developed according to your store’s needs and financing capabilities. With over 15 years of
experience focusing on automotive direct marketing, we have created specialty lists to
generate higher responses using Equifax data and Discharged Bankruptcies. In addition, we
have developed an exclusive list from our own database which is consistently outperforming
the industry.
The right message
We have designed a series of letters which have been copy written to create uniqueness in
your market. These letters will motivate consumers to respond to your store. We believe
your letter must look and feel official by combining the right offers and creating right
motivation for the customer. Our legal review team also reviews each letter to keep you
as complaint as possible.
The right response
Once the consumer receives the letter, they are encouraged and motivated to call our
Automated Pre-qualification Hot-Line Center. This unique system receives the customer’s
call and immediately recognizes the name. The pre-qualification process is then started.
The consumer is informed of their pre-qualification amount and encouraged to respond to
your dealership by the deadline date to start the credit process.
The right reinforcement
Our Credit-Line Verification Program (patent pending) has a unique follow-up system to
maximize your results. All “hand raisers” who have responded receive follow-up correspondence
to confirm their pre-qualification amount, thus reinforcing the program and the deadline dates. In any dealership, the correct follow-up can increase closing and profit percentages drastically over the next 45 days!
The proven tracking & lead management system
Track your program using the valuable information supplied to assist you in managing your
department. Use these exclusive reports designed by Strategic Marketing to increase closing
percentages and maximize your profits.
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