Technology at Strategic Marketing, Inc.

Strategic Marketing, Inc.’s technology based services include Lead Management Systems, Data Integration and Cleansing, customizable IVR solutions, real time lead notifications, integration with top automotive resources such as Black Book and much more. Our highly trained and diverse IT department allows us to stay on top of new technologies and provides our clients with the best in the industry. Our goal is to seamlessly integrate technology into the sales process providing a smoother, faster and more profitable marketing campaign.

Data Integration and Cleansing

We have made considerable investments towards our proprietary LogiX data system. This system allows us to update, clean, filter and then analyze your data like never before. It’s a world class system and philosophy developed over the last 18 years that finds your “most” profitable opportunities which exist inside and outside of your database. This tool helps you avoid wasted mail all while reducing overall costs and increasing your ROI!

We will look at “You”, “Your” market and then make the right recommendations to increase your sales, increase your customer retention, and target other market opportunities to increase market share.

Our systems are so good, our competitors and agencies have asked us to analyze their data.

Customizable Solutions

We develop and own our technology which makes us experts in regards to response mechanisms. From customized IVR solutions to email and web-based systems, each solution has been carefully developed to enhance the effectiveness of your program.

Lead Management Tool (ILM)

Our lead management tool, STRATEGICTRACK, allows our dealers to manage and track the success of all their leads in one system. Our easy-to-use processes enhance our dealer’s success by decreasing response times and increasing accountability. Our clients see the difference and really like the functionality of the program.

Exclusive Partnerships with nationally recognized companies

The partnerships we have forged with national companies have allowed us to deliver cutting edge technology with highly personalized marketing.